It also increases your profile visibility because a lot of people will watch, share, like and comment on the posts.
If they are valuable and engaging enough, rest assured you've earned their follow.Īside from retaining your audience, publishing engaging content allows you to demonstrate your niche expertise and knowledge with your target students. The first thing your prospective students will do when they arrive at your profile page is to check out the content you've published. It's one thing to attract your target audience to your account but it's also another to get them to click the follow button immediately. When your profile is well-optimized, you can then invest in the kind of content you publish. And most importantly, your bio should be concise.ĭon't forget to include what your courses are about and what your prospective students and followers should expect from you.įinally, use a high-quality and attention-grabbing profile picture that also represents your brand. Your industry's most popular keyword should also appear on your profile description. Once they type in, " Film" on the search bar, your account will pop up. You can either use your website username or generate another name using a popular keyword in your industry.įor example, if you're teaching filmmaking, adding " Film" to your username will make it very easy for your target audience to find you on TikTok. Your name should also be relevant to your online course niche or brand. So, how do you optimize your TikTok profile to increase your visibility on the platform?įirst, you should use a short, catchy, and memorable username. Optimizing your profile is the first and most crucial step in reaching a wider audience and selling your courses on TikTok.Ī well-optimized profile not only increases your reach and visibility but also attracts students who will be interested in your courses as well as increasing your credibility as a course creator in that niche. So, what are the marketing strategies to sell your courses on TikTok? Optimize Your TikTok Account Profile
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You can also check out all the free guides available at the Course Creator Academy by clicking on the Academy link on the top menu. You'll get all the information you need to take your online course marketing to the next level. These strategies have been working for me and I believe that they will benefit you as well whether you're a beginner creator or you've been in the business for a while. In this article, I'm going to explore each of the strategies above and how you can implement them to market and sell your online courses like a pro.
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Here's how to sell online courses with TikTok: The question now is, how can online course creators promote their courses on TikTok? If other businesses record massive sales through TikTok, how about online course creators like you? You can also take advantage of the platform's versatility, and ease of use to reach more audiences and drive sales to your online course.
In fact, in 2021, consumer spending on TikTok rose by a whopping 77%. It's the most downloaded and engaging social media platform with over one billion users.Ī lot of businesses are leveraging this app to market and promote their product and services. Contrary to a lot of assumptions that TikTok is for teenagers to play around with, the platform is currently the core marketing tool for a lot of businesses.
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